Privacy Policy
Last updated: 2026
This Privacy Policy explains how Luckywave (ellesbakes.co.uk) collects, uses, and protects your personal data. We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and contact details you provide when registering or contacting us
- Technical Data: IP address, browser type, device information, and operating system
- Cookies: Data stored on your device to enhance your experience (see Cookie Policy below)
- Usage Data: Pages visited, time spent on site, clicks, and affiliate link interactions
How We Use Information
We use your information for the following purposes:
- Analytics and tracking affiliate conversions
- Improving site functionality and user experience
- Communicating with you about updates or changes to our service
- Complying with legal obligations
- Fraud prevention and security
Cookie Policy
We use cookies to track your activity and improve your experience. Types of cookies include:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Help us understand how you use the site
- Affiliate Tracking Cookies: Monitor clicks and conversions for partner casinos
- Marketing Cookies: Used to deliver relevant content
You may opt out of non-essential cookies through your browser settings or our cookie consent tool. Please note that disabling cookies may affect site functionality.
Third-Party Links
This website contains links to casino operators and affiliate partners. We are not responsible for the privacy practices of external websites. We encourage you to read the privacy policies of any third-party sites before providing personal information. Luckywave does not control how these partners collect, use, or protect your data.
Your Rights
Under UK GDPR, you have the following rights:
- The right to access your personal data
- The right to correct inaccurate data
- The right to erasure (in certain circumstances)
- The right to restrict processing
- The right to data portability
- The right to object to processing
To exercise these rights, please contact us using the details below.
Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy. Analytics data is typically retained for up to 13 months. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: privacy@ellesbakes.co.uk
We will respond to all data subject requests within 30 days of receipt.